Torquay’s Cavanna Homes has jumped at the chance of sponsoring “The Great Gorilla Project”, part of Paignton Zoo’s 90th anniversary celebrations because the event coincides with the company’s own 90th birthday next year.
The project launches on 23rd October and will culminate with life-size, decorated gorilla sculptures on display in the streets, parks and open spaces of Exeter and Torbay during the summer of 2013.
Local businesses have been asked to sponsor the gorilla sculptures, with some sponsors being given the opportunity to help create unique designs with local artists. Painting takes place in February 2013 and the world’s first ‘Great Gorillas Flotilla’ will be held in July, when scores of decorated gorillas begin the journey to their final destinations by boat.
The aim of the project is twofold – to showcase local artistic talent and raise awareness amongst the business community of the plight of wild gorillas.
Similar projects run across the country have resulted in impressive boosts for local businesses, such as a 26 per cent increase in footfall in a major Norwich shopping centre during the Norwich Elephants event.
Like Paignton Zoo, Cavanna Homes will be celebrating its 90th anniversary during 2013. The company was established in 1923 when Phillip Cavanna moved from Watford to Torquay. Since then, Cavanna Homes has become the largest independent house builder in the Westcountry.
Cavanna Homes Managing Director, Eugene Rapson said:
“We are delighted to be a part of The Great Gorilla Project. When we heard about it we immediately decided to sponsor two of the gorillas, as it gives us a great opportunity both to support a good cause and celebrate our 90th anniversary alongside fellow nonagenarian Paignton Zoo.”
After the event, the gorillas will be auctioned at a gala charity evening at the Palace Theatre in Paignton.
Money raised through The Great Gorilla Project, Paignton Zoo will provide funds to the Wildlife Conservation Society (WCS) to support Cross River gorilla research and conservation as well as a local community project in South Devon.
Notes to Editors: For further information or interviews please contact Annette Richman at KOR Communications on 01392 466733
About Cavanna Homes
For more information on Cavanna Homes, please visit www.cavanna.co.uk
The Cavanna Group, Cavanna House, Riviera Park, Nicholson Road, Torquay, TQ2 7TD Phone 01803 618688
PRESS RELEASE FROM CAVANNA HOMES
Date: 23rd October 2012