· Local transport operator is sponsoring banana covered ape as part of Paignton Zoo’s high profile campaign
· Painting taking place this week (week commencing 15th April) in Exeter’s Guildhall Shopping Centre
Stagecoach South West is proud to confirm it has signed up to sponsor a unique piece of three-dimensional public art – a life-size model gorilla. The gorilla is part of the Great Gorillas Project, which not only celebrates the 90th birthday of the region’s largest and best-known zoo, Paignton Zoo Environmental Park, but is also raising funds for gorilla conservation and providing a showcase for specially-commissioned artists.
Stagecoach’s very own banana covered gorilla is being painted this week (week commencing 15th April) in the painting space made available in Exeter’s Guildhall Shopping Centre. The artist whose design has been commissioned is Devon resident Cleo Heard. Known as ‘Miss*C’, Cleo is
an urban community artist who divides her time between creating her own work and teaching others. She is regularly consulted for users of youth services to develop re-engagement and confidence building programmes for young people and their communities.
Stagecoach South West’s Managing Director Michelle Hargreaves commented “When I was first asked about sponsoring a gorilla I wasn’t quite sure what to make of it! But having heard in detail about the project I really wanted to show our support and our chosen design is certainly eyecatching. It’s a fantastic, fun way to celebrate Paignton Zoo’s 90th birthday and, at the same time, raise funds for an incredibly worthwhile cause.”
Cleo Heard added “I’m delighted my design was picked by Stagecoach. It’s been such a rewarding project to work on and I can’t wait to see my finished gorilla on display in Exeter later in the year.”
Paignton Zoo Director of Marketing & Development Pippa Craddock said: “We are very pleased to have such a significant name on board. The project is an amazing mix of art, education, conservation and public engagement. The funds raised will be used by Paignton Zoo to support gorilla and conservation projects and a local community project.”
Stagecoach’s, and other sponsors, life-size model gorillas will be displayed in public for 10 weeks across the summer and into the autumn, creating a unique art trail around Torbay and Exeter.
The Great Gorillas will be invading the streets from Saturday, 3rd August until Sunday, 13th October 2013. They will then be at Paignton Zoo from Friday 18th to Sunday 20th October 2013 before being auctioned for charity on Wednesday 6th November 2013.
PRESS RELEASE FROM STAGECOACH SOUTH WEST
DATE: 15th April 2013
For more press information, please contact:
Helen Scholes, Stagecoach South West: email@example.com or 01392 889 721